Museo oro d’autore

During my study abroad experience in Arezzo through Gaylord, our client was Museo Oro D’Autore (the Gold Museum). We met with the museum’s director for an initial briefing to discuss institutional goals and to present early campaign concepts. Over the course of three weeks, our team developed a comprehensive advertising and public relations campaign as well as a light rebrand, which we presented to members of the Tuscan Museum Board, the Mayor of Arezzo, and other stakeholders, many of whom primarily spoke Italian. As part of this campaign, I delivered a new logo as well as a fully functioning website and domain.

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Above is the full presentation for this project.